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The Strategic Design Lab is an experience design agency helping kickstart innovation in Southeast Asia. We run workshops that are customer focused, insight driven, and results oriented.

Thinking &

At The Strategic Design Lab we embrace uncertainty, collaboration and curiosity as the basis for uncovering meaningful insights to help businesses create and develop great products and services.

By bringing practices and professionals from design, technology, finance, data analysis and strategy together with company stakeholders and consumers, we help clients plan, prototype and design solutions to complex business problems.


SDL workshops are fast paced, focused, and collaborative, bringing together key decision makers, subject matter experts and your customers to work through important business challenges using practical tools and methodologies designed to help businesses succeed in an era of rapid change.

Strategy Sprint

Building on internal and external research, we help you to understand your current position, the competitive landscape and your opportunities for progress. At the end of this fast-paced project we will give you clear recommended next steps.

Design Sprint

A design sprint moves you from a concept to a working, testable prototype at rapid speed. We bring experts together with product owners to plan, brainstorm, build and finally test ideas with real users to develop a solid proposition to present to senior stakeholders. The design sprint allows crucial business questions to be validated quickly and efficiently.

Product Design Sprint

Once a problem has been defined, the next step is to perform market and user research to establish the context surrounding it. After that we perform rapid idea generation and low-fidelity prototyping, gradually increasing the fidelity of prototypes as we approach the ultimate solution. Then we test that with users and gather tangible metrics to support the business case and create a high level roadmap to execute the vision.