The Strategic Design Lab

Asia 新加坡 中國 ประเทศไทย Singapore 日本 Việt Nam កម្ពុជា
Design Thinking
Design Doing

The Strategic Design Lab is helping kickstart innovation in Southeast Asia.
We partner with clients to develop products and services that are customer focused, insight driven, and results oriented.

At The Strategic Design Lab we use uncertainty, collaboration and curiosity as the basis for uncovering meaningful insights to help businesses think smarter and grow faster.

The SDL brings the practices and professionals from design, technology, finance, data analysis and strategy together with company stakeholders and consumers to help plan, prototype and design effective solutions to complex business problems.


SDL workshops are fast paced, focused, and collaborative, bringing together key decision makers, subject matter experts and your customers to work through important stategic challenges using practical tools and methodologies designed to help businesses succeed in an era of rapid change.

Design Sprints

A design sprint moves you from a rough concept to a working prototype at rapid speed. We bring experts together with product owners to plan, brainstorm, build and finally test ideas with real users, and then develop a solid proposition to present to senior stakeholders. The design sprint allows crucial business questions to be validated quickly and efficiently.

Innovation Consulting

Innovation consulting brings key members of your team together along with subject matter experts to creatively answer challenging business questions in a focused setting, using design thinking, human centered design principles.

Plan & Play
Think & Make

We work with forward-thinking people from business, start ups and non-profits across Asia to create products and services that put people first.


The Strategic Design Lab is a partner agency with creative agency Faculty, startup studio Santora Nakama, and digital experience design consultancy MAQE. All southeast Asia based, with deep experience and insight into the region.


We have worked with Jaguar / LandRover, The Bangkok Transit Authority, Chanintr Living, The Cambodia Rice Federation, UNICEF Cambodia, Bayer Pharmaceuticals and the National Gallery of Singapore.